2025
Studio Máté
Custom WordPress
Design-forward custom WordPress theme for an AI-video studio — hand-built PHP block engine, industry verticals, pricing configurator.
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Project Details
About the Project:
Studio Máté is an AI video-avatar studio. We built a fully custom, design-forward WordPress theme for them — a hand-built block engine (no page builder), a system of industry-vertical pages, and a tier/pricing configurator — all editable in the WordPress canvas while staying pixel-faithful to the prototype.
Deliverables:
- Custom WordPress theme
- Industry verticals
- Pricing configurator
Technologies:
Color Scheme:
#0A1628
#13243B
#C8A96B
#E7D9BC
#F5F1E8
#FFFFFF
Objective
Studio Máté needed a premium, design-forward website that a non-technical team could still edit — one that presents their AI-video service with a distinct, high-end look, scales to many industry-specific landing pages, and lets prospects compare service tiers, all without a clunky page builder.
Challenges
- Matching a hand-crafted prototype pixel-for-pixel inside WordPress.
- Keeping every section editable in the canvas without a page-builder plugin.
- Producing many industry-vertical pages from one consistent system.
- Maintaining a strict, premium design system across the whole site.
Approach
Hand-built block engine
Rather than a page builder, we built the sections as custom blocks that render from PHP and stay fully editable in the WordPress canvas — giving pixel-perfect output and a clean editing experience with no plugin bloat.
Industry-vertical system
A reusable content type powers many industry pages (HVAC, roofing, solar, windows and doors, plumbing, electrical and more), each with a consistent structure so new verticals can be added quickly.
Tier and pricing configurator
Service tiers and a clear comparison page let prospects understand the offering and self-qualify, turning the site into a sales tool rather than a brochure.
Strict design system
A locked navy-and-gold palette, refined typography and a hairline-grid layout give the site a premium, editorial feel that stays consistent on every page.
Conclusion
Studio Máté now has a distinctive, premium website that the team can edit themselves, scales to as many industry pages as the business needs, and helps convert visitors with a clear tier comparison — a custom WordPress build with the polish of a bespoke design and none of the page-builder compromise.
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