2025

Emma — Virtual Advisor

Real-time AI Avatar

Real-time talking AI avatar (chat + voice, multi-language, live web search) that advises website visitors and books calls.

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Ask Emma page with the AI avatar
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Project Details

About the Project:

Emma is a real-time AI video advisor embedded on the LuxHaus website. Visitors type or speak to a photorealistic avatar that answers in seconds with lip-synced voice — powered by an AI model, live web search and multi-language voices. One backend serves multiple clients, and conversations cost only pennies while scaling with no infrastructure changes.

Deliverables:

  • Real-time AI avatar
  • Multi-language chat & voice
  • Embeddable widget

Technologies:

typescriptnodejsclauderailwaycss

Color Scheme:

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#1C1410

#C8A96E

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#F5F1E8

#FFFFFF

The Ask Emma page with avatar preview and call to actionEmma launcher button on the LuxHaus homepageEmma avatar connected and readyEmma concept illustration

Objective

LuxHaus wanted to give every website visitor instant, expert-level guidance on windows and doors — at any hour, in their own language — without waiting for a callback or filling in a form. The goal was a real, on-brand advisor that understands context, answers technical questions, and never sleeps.

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Challenges

  • Making a photorealistic avatar respond fast enough to feel natural.
  • Giving answers that are accurate, on-brand and up to date.
  • Supporting visitors in several languages with the right voice each time.
  • Keeping the running cost low while scaling to many simultaneous visitors.
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Approach

Real-time avatar

Visitors chat or speak and a photorealistic avatar replies within seconds in lip-synced voice, so getting expert guidance feels like talking to a real advisor rather than reading a chatbot.

Grounded, current answers

The advisor is grounded in LuxHaus's product knowledge and can search the web when a question needs live information, so answers stay accurate, on-brand and current.

Multi-language by design

The same advisor speaks several languages, each with its own natural voice, so international visitors and teams get a first-class experience without a separate setup.

One efficient backend

A single backend serves the avatar for multiple clients and keeps each conversation cheap to run, so the system scales to many simultaneous visitors with no infrastructure changes.

Conclusion

Emma turns the LuxHaus website into a 24/7 expert advisor — answering technical and commercial questions in real time, in multiple languages, with the patience of a specialist and no sales pressure. It shows real-time avatar technology, an AI model with live search, and an efficient multi-client backend working together in production.

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